- Methodology · 6 min read How to name a SaaS startup: a 5-step framework that survives trademark review A repeatable process for choosing a name that holds up in USPTO TESS, fits your domain, and reads well out loud — based on what we've seen across 2,000+ curated names. 8 September 2026
- Linguistic deep-dive · 7 min read Why compound names break in Hindi (and what to do about it) The piece of Hindi phonology (schwa-deletion) that makes joined brand names work, and why mixed-script outputs like "स्पार्कLab" signal low effort to Indian consumers. 8 September 2026
New articles drop weekly. Up next: Pet-care naming warmth without the cliché, then Trademark search without a lawyer, and a data-driven piece on what 4,000 generated names taught us about patterns that work.